New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century.
Most technologies described as "new media" are digital, often having characteristics of being manipulatable, networkable, dense, compressible, and impartial. Interactivity has become a key term for number of new media use options evolving from the rapid dissemination of Internet access point, the digitalization of the media, and media convergence.
The new media industry shares a close association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, which seeks to gain from the advantages of two-way dialogue with consumers primarily through the internet.
